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Brand Journalism Is For Closers
Consumers gather 60 percent of information needed to make purchase decisions before contacting vendors and read about ten pieces of content before buying, according to data from Come Recommended, LLC,...
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Developing Social Media Command Centers
The NFL operated a 2,800 square foot Social Media Command Center for two weeks during Super Bowl XLVI festivities. Fifty staffers monitored hundreds of keywords to help improve fans’ onsite...
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Life and liberation for long-form communication
Recent statistics indicate that shorter social media formats that deliver quick bursts of information continue to replace long-form written communications. Regardless of such trends, audiences for...
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Communications Integration: Q&A With Agency CEO & Author Gini Dietrich
Gini Dietrich, CEO of Chicago-based Arment Dietrich, Inc., is the co-author of “Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era,” with Geoff Livingston....
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Olympic Proportions: Learning From The London Games
For the past few days and into August, there will be more than 3,000 hours of programming spanning 302 events for 32 Olympic sports. There will be social hubs where fans can follow and interact with...
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YouTube evolving news consumption and content collaboration
DirecTV and Viacom fought publicly over programming profitability in June while Microsoft and NBC dissolved their MSNBC union. As these organizations worked out their differences a trend all...
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PR Lab students immersed in agency life
Cassidy Olson earned a reputation for professionalism even before beginning her PR career last December. Her work for The Public Relations Lab at Arizona State University’s Walter Cronkite School of...
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Rolling Stones Use Augmented Reality To Drive Message Awareness
If the Rolling Stones use it, then you know it’s cool. I’m referring to augmented reality — supplementing real-world interaction with digital elements like video, audio and GPS data. It’s an evolution...
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Messages With Multi-screening In Mind
Recent Google research examining “The New Multi-screen World” reveals that 90 percent of people use multiple devices to accomplish tasks, averaging three screen combinations daily. Common sequential...
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Internet radio helps thought leaders speak up and stand out
Source: TargetBox 2012 Online video consumption is arguably the driving force of digital communication campaigns and social sharing, yet the spoken word can definitely add its share of impact to your...
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